The Fossil brand is an industry leader in watches with a proven track record in finding the balance between vintage, classic design and modern appeal. The campaign, and the resulting images, were focused on a return to individuality, expression and of course, a sense of humor. After all, life should be fun!
Print, Stores & Digital
Working with the Fossil brand is like taking a step back in time, literally and in a positive way. A brand focused on vintage, timeless design is rich with creative possibilities and playful design executions.