Highland Park Village

Highland Park Village in Dallas, Texas, is America’s first shopping center and the prototype for shopping centers all over the country. Since 1931, it has positioned itself as a destination of luxury stores and businesses to meet the needs of it's patrons.
At the focus of the Center is a historical theatre. The Film Summer Camp is a project that was started to engage customers to drop their kids off for a branded movie experience while their parents shopped, dined and perused. It was a huge success that continues summer after summer.

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The "I DO" wedding program is designed to encourage the betrothed couple to outfit and outsource all their wedding needs within the walls of the Highland Park Village center. After making a wedding purchase, the couple is enrolled in the program for discounts at participating vendor shops. The program needed to be named, and identity branded for all it's literature.