The Shade Store

The Shade Store, established in 1946, handcrafts the best high-end window treatments in the business. They manage every detail, from inspiration to installation, and they've done so for three generations deep. Our challenge was to bring a fresh look and feel to their "Big Book" catalog that exudes the luxury yet simplicity that is The Shade Store.

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The Shade Store has two types of clients, the Homeowner and the Tradesman. This Designer Inspiration Guide was created to inspire the Trade on the infinite possibilities of window treatments and to educate them on the unprecedented access to the world’s finest materials, artisan craftsmanship and the best workrooms in the USA. We also tucked a swatch of luxury material on branded pages for an added surprise.